Before You Jump Into SEO
Let's be honest—most people search for SEO help when things aren't working. Rankings dropped. Traffic's gone. Or maybe the site just sits there, invisible.
And you're thinking: how hard can it be? Throw some keywords around, write a few blog posts, maybe get some backlinks. Done, right?
Well... not quite. SEO's changed a lot since 2020. What worked back then can actually hurt you now. So before we start working together, there are a few things worth clearing up.
Questions People Actually Ask Us
How long before I see results?
Depends on your starting point. New sites? Three to six months, sometimes longer. Established sites with history? You might notice shifts in four to eight weeks. But anyone promising first-page rankings in 30 days is lying.
Can I just do this myself?
Sure. Lots of business owners do. But it takes time—real time—to learn what works and what doesn't. Plus, search engines update their algorithms constantly. If you've got the bandwidth, go for it. If not, that's where we come in.
What if my budget's tight?
We get it. Not everyone can drop thousands on SEO every month. Start small: fix technical issues, improve site speed, write better content. Those changes cost time more than money. When you're ready for bigger moves, we can help scale things up.
Do I need to redesign my site?
Not always. Sometimes a site just needs better structure, faster load times, or mobile fixes. We'll tell you honestly if a redesign would help—or if we can work with what you've got.
What about paid ads instead?
Paid ads work—fast. But they stop the moment you stop paying. SEO builds over time and keeps working even when you're not actively investing. Most businesses benefit from both, honestly.
Can you fix a Google penalty?
Maybe. Depends what caused it. Bad backlinks? Thin content? Spammy tactics from an old agency? We'll audit everything and see what's fixable. Some penalties take months to recover from. Others never fully bounce back.
What You Should Actually Expect
Progress Isn't Linear
Some weeks you'll climb. Other weeks nothing happens. Occasionally you'll drop—even when you're doing everything right. That's normal. Search engines test changes constantly, and rankings fluctuate. We track trends over months, not days.
We'll Need Your Input
You know your business better than we ever will. We'll ask questions—lots of them—about your customers, competitors, products, and goals. The more you share, the better we can target the right keywords and create content that actually converts.
Content Matters More Than Ever
Forget keyword stuffing. Search engines are smart now. They want helpful, detailed, well-written content. If your site's full of fluff or copied text, no amount of technical SEO will save it. We'll probably suggest creating or rewriting content—plan for that.
Some Industries Are Just Harder
Competing in legal, finance, or health? Those niches are brutal. Big brands with massive budgets dominate. You can still win—but it takes longer and costs more. Local SEO might be a smarter play.
Your Site's History Matters
New domains start from zero. Old domains with penalties drag behind. Sites with existing authority have a head start. We can't erase the past, but we can work around it.
Competition Doesn't Sleep
Your competitors are improving their sites too. SEO isn't "set it and forget it." It's ongoing. Rankings shift when competitors outwork you. Staying visible means staying active.
Technical Problems Kill Rankings
Slow load times, broken links, poor mobile experience—these things tank your visibility fast. Before we chase rankings, we need to fix the foundation. Otherwise, it's like pouring water into a leaky bucket.
A Realistic Timeline for Most Projects
Every site's different, but here's what a typical SEO engagement looks like when we're starting fresh.
Month 1–2
Deep audit. We dig into technical issues, content gaps, backlink profiles, and competitor strategies. Then we prioritize fixes and map out a plan.
Month 3–4
Implementation. Fix broken stuff, optimize existing pages, improve site speed, and start publishing better content. You might see small ranking shifts here.
Month 5–6
Momentum builds. More pages start ranking. Traffic ticks upward. We double down on what's working and adjust what isn't. This is where patience pays off.
Month 7+
Sustained growth. Rankings stabilize. Traffic becomes more predictable. We shift focus to scaling: more content, more authority, more conversions. The foundation's solid now.