SEO Training That Actually Reflects Reality
Most SEO courses throw theory at you and hope something sticks. We built this program around actual client projects, algorithm updates from the past two years, and the daily problems you'll face when rankings drop at 3 AM.
Starting June 2026. Six months of hands-on learning with search specialists who still manage active campaigns.
Check Prerequisites
How We Actually Teach This Stuff
Look, there's no secret formula that guarantees first-page rankings. Anyone telling you otherwise is selling something. What we can teach you is how to think like search engines think, spot opportunities competitors miss, and recover when Google decides to shuffle everything around.
Work With Real Sites
You'll audit actual websites with real traffic problems. Not made-up case studies. We partner with small businesses in Bulgaria who need help, and you'll provide recommendations they can actually use. Some might even implement your suggestions.
Follow Algorithm Updates
In March 2025, Google rolled out another core update that changed how they evaluate content quality. We adjusted our curriculum within a week. You'll learn current best practices, not outdated techniques from 2019 that stopped working years ago.
Small Group Sessions
Twelve people maximum per cohort. When you're stuck on technical SEO issues or can't figure out why a page won't rank, you can actually get help. Our instructors respond within 24 hours during weekdays, usually faster.
Build Your Portfolio
By the end, you'll have documented audits, keyword research reports, and content optimization examples. Not perfect work, but real examples that show you understand the fundamentals and can communicate your findings clearly.
What You'll Actually Learn
Six months broken into modules that build on each other. We start with fundamentals because you can't optimize what you don't understand. Then we get into the messy reality of trying to rank pages that compete with established sites.
Search Engine Foundations
How crawlers actually work, what indexing really means, and why understanding search intent matters more than keyword density. We cover the technical side without drowning you in jargon.
- Crawler behavior and rendering challenges
- Index management and canonicalization
- Search intent classification frameworks
- SERP feature analysis and opportunities
Keyword Research Reality
Tools can give you data, but they can't tell you which keywords are worth targeting. You'll learn to evaluate search volume against competition, spot long-tail opportunities, and avoid vanity metrics that look good but convert poorly.
- Tool limitations and data interpretation
- Competitive keyword gap analysis
- Search volume vs. actual traffic potential
- Local keyword research for Bulgarian market
Technical SEO Essentials
Site speed, mobile optimization, structured data, XML sitemaps. The behind-the-scenes work that search engines care about even if users never see it. We focus on issues you can actually fix without a development team.
- Core Web Vitals optimization strategies
- Mobile-first indexing requirements
- Structured data implementation
- Common crawl errors and solutions
Content Optimization Methods
Writing for search engines and humans simultaneously. How to structure content that ranks without sounding like a robot wrote it. We analyze what actually works in 2025, not outdated formulas from old blog posts.
- Content structure and readability factors
- On-page optimization without over-optimization
- Internal linking strategies that work
- Content freshness and update patterns
Link Building Approaches
The most misunderstood part of SEO. We won't teach you spammy tactics that get sites penalized. Instead, you'll learn legitimate outreach methods, how to earn links through good content, and when link building even makes sense.
- Link quality evaluation criteria
- Outreach templates and follow-up sequences
- Digital PR fundamentals for link acquisition
- Identifying and fixing toxic backlinks
Analytics and Reporting
Data means nothing without context. You'll learn to set up tracking properly, interpret what metrics actually matter, and explain your findings to people who don't care about search engine algorithms.
- Google Analytics 4 configuration
- Search Console data interpretation
- Ranking tracking and traffic attribution
- Client reporting frameworks and communication
Six Months Broken Down
This is roughly how it flows. Some groups move faster through certain modules, others need more time on technical concepts. We adjust based on how everyone's progressing.
Foundation Building
We start with how search engines actually work because you need that context for everything else. Then move into keyword research with real tools and real websites. Your first project is a basic site audit identifying obvious technical issues.
Most people underestimate how much there is to learn here. Take your time. Understanding fundamentals properly saves you from making expensive mistakes later when you're working with client sites.
Technical Implementation
Now it gets practical. You'll dig into technical SEO issues, learn to fix common problems, and start optimizing actual content. We cover mobile optimization, site speed improvements, and structured data implementation.
This phase involves the most hands-on work. You'll spend time in code editors, testing tools, and probably breaking a few things in staging environments. That's expected and honestly helpful for learning what not to do.
Advanced Strategies
Link building, competitive analysis, and putting everything together into comprehensive strategies. You'll work on a capstone project where you develop a full SEO plan for a real business, then present your recommendations.
The final month focuses on analytics, reporting, and communication. Because technical skills only matter if you can explain what you did and why it matters to someone who just wants more customers.
Next Cohort Starts June 2026
Applications open in March. We review everyone who applies, but we're looking for specific things that indicate you'll actually finish the program and use what you learn.